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How to Tell if Your Marketing is Working
So what are some ways of how to tell if your marketing is working? Well, there’s a few, so let’s jump into it. 1. You ...
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Hacks Vs. Scams
Each day, people scour YouTube videos to gain insight on new ways to garner attention and clients for their business. Unfortunately, marketing actions that seem ...
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Why Shouldn’t You Market to Everyone
Why shouldn’t you market to everyone? Well, there’s a few reasons. You could just bombard everyone with ads and hope that they’ll become customers. However, ...
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What is Social Proof?
Did you ever play Follow the Leader or Simon Says as an adolescent? Can you recall saying the phrase “All the cool kids are doing ...
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So What’s Affiliate Marketing?
Before we get into all the benefits of affiliate marketing, let’s talk about what exactly it is. What is affiliate marketing? Have you ever seen ...
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How OTT Ads Are So Effective
Streaming video ads (or OTT Ads) have become the most popular form of digital marketing. You can usually find streaming video ads on sites like ...
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Why Google Analytics and Facebook Pixels are Important
Google Analytics and a Facebook Pixel can give you valuable insights into your target audience. Both of these tools provide businesses with the ability to ...
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What are CRMs and how should you use them?
A CRM allows for a variety of ways for you to engage with customers in a variety of ways. What exactly is a CRM? Customer ...
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What is an SSL Certificate?
Having a SSL certificate is a vital part of having a website for your business, but what is an SSL certificate? An SSL (Secure Sockets ...
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Everything to Know About Posting Apps
Third-party apps can be a great way to streamline your social media management, but it’s important to not use them everywhere. Scheduling posts through third ...
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How to Be Better at Social Media
Scheduling your social media posts is important for so many different reasons. It allows you to reach your target audience at the times they’re online, ...
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How to Link Facebook and Instagram
Having an Instagram Business or Creator account comes with many advantages including the ability cross post between accounts or view other business profiles. When you ...
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Why You Should Claim Your Social Media
It’s a good idea to claim all of your social media accounts for your business as soon as possible, even if you don’t plan on ...
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How to Claim Google My Business
To begin, what does Google My Business do for you and why should you claim it? Well, Google My Business is what you need to ...
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What Are Branding Fundamentals?
How does one design a brand? More importantly, how does one design a brand to be recognizable and memorable? While there are tons of ways ...
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Creative Writing For Business
Business writing can be boring and formulaic, but it doesn’t need to feel that way. Here are some tips for creating engaging content with an ...
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How to Use Marketing Psychology
Marketing psychology is the study of how consumers think and make decisions. The goal for any business looking to land a lasting customer should be ...
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Procept Marketing Going Into 2022
With the new year being literally around the corner, thoughts about businesses in the new year have crossed my mind. It’s been something of an ...
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