So what are some ways of how to tell if your marketing is working? Well, there’s a few, so let’s jump into it.
1. You See an Increase in Business
This one is somewhat obvious so let\’s get it out of the way first. If you launch a new marketing campaign and suddenly see a jump in customers and sales, then you know something is working. This may include physical visitors to your storefront, more phone calls scheduling appointments, more emails in your mailing list, etc.
2. Your Analytics Show Improvement
If you aren’t checking your analytics religiously, you should be. If your marketing tactics are doing what they are supposed, they you should see it reflected in the analytics. If you’re looking for social media signs, then look for an increase in comments, shares, retweets, likes. You’re hoping to see a generalized increase in engagement with your posts/ads. If your looking for more website visits, you want to check you Google Analytics for traffic, click through rates, heat maps, and search result rankings
Bonus: Cost Per Click
When you run ads online, you should be able to see a “Cost Per Click” metric in your analytics. The lower this number is in your results, the better. Basically, the cost per click represents the amount of money a click “cost” you. This is determined by taking your budget that you’ve spent on the ads divided by the number of clicks you received. So if you spent $100 on Facebook ads and received 4 clicks, then each click cost you $25. If this number is low, it means that you’re getting a lot of clicks for the money that you spent, assuming you’ve spent a decent amount of money on the ads in the first place.