Content Marketing

Hook, Line, and Sinker: How to Increase Your Subscriber Engagement On Social Media and Keep Them Coming Back for More!

Blog, Content Marketing, Digital Advertising, Digital Marketing, Graphic Design, How-To's / By

Hey there, content creator! Got a bunch of subscribers eagerly waiting for your next masterpiece on social media? Now’s the time to sprinkle some magic into your content, keeping them coming for more! Get ready to rock and roll with these killer strategies that will hook your subscribers from the get-go!

Unleash the Power of Captivating Headlines!

A snazzy, attention-grabbing headline is your secret weapon to pique their interest and make them click faster. Go bold, go catchy, and leave them wanting!

Know Your Audience!

You need to know how your audience speaks to truly engage your subscribers. Dive into your audience’s preferences, pain points, and aspirations. Craft content that resonates with their hearts, and they’ll be hanging on to your every word.

Content Variety!

Variety is the spice of content life. Keep your subscribers on their toes by offering a diverse range of content. Mix it up with informative blog posts, entertaining videos, engaging infographics, and maybe even a pinch of humor here and there!

Emotions Seal the Deal!

People love a good story! Weave compelling narratives that tug at their heartstrings, make them laugh, or leave them in awe. Emotions are the glue that keeps people wanting to return.

Be Interactive!

Make your content interactive! From polls and quizzes to surveys and live Q&A sessions, involve your audience in the content creation process. They’ll feel like VIPs, who receive the VIP treatment.

Consistency!

In the content world, consistency is king! Stick to a regular schedule so your subscribers know when to expect your next content masterpiece. Be reliable like clockwork, and they’ll eagerly anticipate your content like kids waiting for presents on Christmas morning.

Encourage Feedback!

Feedback leads you to content gold! Encourage your subscribers to share their thoughts, opinions, and suggestions. Listen attentively and use their feedback to improve your content.

Conclusion:

Congratulations, content wizards! You’re now armed with the most potent strategies to engage your subscribers and keep them coming back for more. With captivating headlines, personalized content, storytelling magic, and interactive fun, you’ll create an audience that’s loyal to the core. Watch your subscriber list grow like wildfire. Your content brilliance will be the hottest ticket in town, and your subscribers will be cheering for encore after encore!

 

Unveiling the SEO Wizardry: A Free Peek Behind the Digital Curtain

Leave a Comment / Blog, Branding, Content Marketing, Digital Advertising, Digital Marketing, How-To's, Procept Marketing, SEO / By

From Speedy Sorcery to Mobile Marvels - Unraveling the Enchantment of SEO's Hidden World

Ever wondered what goes on behind the scenes of a search engine’s magical realm? In this article, we’re delving into the mystical world of SEO’s hidden wonders. From site speed and mobile optimization to the allure of structured data and the armor of HTTPS, get ready to discover the secret ingredients of digital success!

Site Speed: The Need for Speed in the Digital Age

Imagine your website as a bustling marketplace, and visitors are impatient window shoppers. Site speed is your luxury car, whisking them through the aisles at lightning speed. A slow site is like a clogged highway during rush hour – frustrating and bound to turn visitors away. Nobody likes waiting, especially in the digital age, and a fast site is a user’s dream. They provide seamless navigation and feelings of instant gratification whenever consumers use them. Furthermore, Search engines adore speedy sites, ranking them higher in search results. In the mobile-first world, site speed is crucial, and mobile users demand information pronto.

Mobile Optimization: Where Small Screens Pack a Big Punch

In this digital realm, mobile devices are the new wizards, casting spells of convenience and accessibility. With mobile optimization, you’re tailoring your digital castle to fit every screen size, ensuring a royal experience for all visitors.

Structured Data: The Language of Search Engines

Structured data is like a secret code that search engines understand. You’re helping search engines make sense of your content, which can lead to rich snippets – those eye-catching morsels of information that stand out in search results.

The Power of Structured Data:

  • Enhanced Listings: Structured data can transform your search result snippet into a mini treasure chest of information. Think ratings, reviews, and prices – all right there for users to see. 
  • Voice Search Ready: With structured data, you’re equipping your content for the voice search revolution. Voice assistants rely on structured data to deliver accurate answers.

Safe, Secure Browsing with HTTPS: Your Digital Armor

In this enchanted realm, security is paramount. HTTPS is your knight in shining armor, safeguarding your website and its visitors from digital dragons that seek to harm them. It encrypts data exchanges, ensuring that sensitive information remains hidden from prying eyes. Visitors see that padlock icon and breathe a sigh of relief. They know your site is secure, making them more likely to explore and interact. Search engines also adore secure sites. HTTPS gives you an edge over your less-secure counterparts.

In Conclusion: Embrace the Magic of SEO's Backstage

Now that you’ve peeked behind the digital curtain, you understand the enchanting spells that make SEO a true wizardry. Site speed, mobile optimization, structured data, and HTTPS are the secret ingredients to casting a powerful digital enchantment. 

 

So, fellow adventurers, arm yourselves with these insights and venture forth into the realm of SEO, where your digital kingdom is waiting to thrive and conquer!

Mastering Social Media Marketing: Your Guide To Online Success

Leave a Comment / Blog, Branding, Content Marketing, Digital Advertising, Digital Marketing, Procept Marketing, Social Media / By

In today’s digital landscape, where likes, shares, and retweets hold immense power, harnessing the potential of social media marketing has become a non-negotiable strategy for businesses and individuals alike. Whether you’re a tech-savvy entrepreneur or a trendy influencer, understanding the ins and outs of social media marketing can pave the way to online triumph. So, let’s dive into the world of hashtags, algorithms, and viral content and uncover what social media marketing is all about.

Decoding Social Media Marketing: What Is SMM?

Social media marketing (SMM) is the art of using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote your brand, connect with your audience, and ultimately drive business goals. Every platform offers a unique ambiance and a chance to weave a distinctive narrative for your brand. It’s not just about posting memes or sharing cute cat videos – it’s a strategic blend of creativity, psychology, and data analysis.

Key Practices and Strategies

Know Your Audience:

Understanding your audience is crucial in social media marketing. It’s important to conduct thorough research to pinpoint demographics, interests, and specific online behaviors. This will help you tailor your content and approach to match their preferences, so they’re more likely to come across and become members of your brand.

Choose the Right Platforms:

You don’t need to be everywhere; you just need to be where your audience tends to hang out the most. A fashion brand might flourish on Instagram, while a B2B software company might find its groove on LinkedIn. It’s a waste of time, money, and effort promoting on platforms that your target audience does not use. Quality over quantity is the golden rule here.

Content is King, but Context is Queen:

Yes, you’ve heard it a million times, but content is key to successfully using social media marketing. Create content that resonates with your audience’s pain points, desires, or simply their sense of humor. Choose content that fits your brand and the audience you want to attract. You also want it to suit the setting it is being found in, so your audience can easily find and understand it.

Consistency is Key:

A thriving social media presence is not built in a day. Everyone wants to become a social media star in a single day, but that is very unlikely to happen. Regular posting, timely responses to comments, and engagement with your followers are your secret weapons to gaining an online presence. You can’t climb a mountain by jumping straight to the top, and the same can be said about building a powerful presence on social media.

Utilize Hashtags Wisely:

Hashtags are like searchlights guiding users to your content. But don’t go hashtag-happy; pick relevant keywords that align with your post. These keywords will guide the audience you want toward the content you want them to see.

Conclusion

Social media marketing isn’t just about amassing likes; it’s about forging meaningful connections, fostering a community, and boosting your brand’s visibility. By knowing your audience, tailoring content, and staying consistent, you can turn those double taps into dollars. Remember, the key to successful social media marketing is staying adaptable. Platforms evolve, trends change, and algorithms shift, but the fundamentals of understanding your audience and delivering value remain constant. go ahead, and let the social media magic unfold as you conquer the digital realm, one post at a time!

 

Unlocking the Power of Email Marketing: Explore the 6 Types and When to Use Each!

Blog, Content Marketing, Digital Marketing, Graphic Design, Procept Marketing / By

 Email marketing is a timeless method that still packs a powerful punch in the digital world of marketing. In this article, we’re taking a deep dive into the realm of email marketing, exploring its various forms and when to use each type for maximum impact. So buckle up, and get ready to take your email game to the next level!

Newsletters

 Newsletters work perfectly for keeping your audience informed and engaged regularly, showcasing company updates, sharing valuable content, and providing special offers. It’s like a little friendly reminder that a business still exists, and eagerly waits for your return. Say you run a trendy fashion blog. A weekly newsletter can highlight the latest fashion trends, exclusive discount codes, and expert styling tips, encouraging readers to come back for more fabulous fashion advice!

Promotional Emails

Who doesn’t love a good deal? Promotional emails work to lure in customers with juicy offers impossible to resist. The best time to use promotional emails is when you’re running a limited-time sale, launching a new product, or offering special discounts. 

Transactional Emails

Transactional emails may not be as flashy as promotional emails, but they are a reliable way to build your customer’s trust in your business. Whenever your customers take action on your website, such as making a purchase, signing up for a webinar, or resetting their password, transactional emails come into play. Welcome emails, invitations, and order confirmations are also types of transactional emails you can use. Here is an example of how transactional emails work to build stronger relationships with customers.  

Welcome Emails

Welcome emails are sent to new subscribers, expressing gratitude for joining your community and providing a warm introduction to your brand. They tell the customer a little bit more about the business and give a glimpse into the message you want your brand to portray. It makes them feel special and like a member of the community. 

Re-engagement Emails

Re-engagement emails work to revive a customer’s brand and business support, enticing them to once again interact with your business. When you notice inactive subscribers or customers who haven’t engaged with your emails in a while, it’s time to rekindle the spark and bring them back to the fold by sending out a re-engagement email offering an exclusive deal to win back their loyalty. 

Personalized Emails

Personalization helps to acknowledge your customers’ unique preferences, helping to build a closer relationship. Whenever you have the data to tailor emails based on a subscriber’s behavior, purchase history, or demographics, seize the opportunity to make them feel special. 

Conclusion:

Remember, the key to success is understanding when and how to use each form of email marketing. So whether you’re delivering the latest updates through newsletters, tempting your audience with irresistible offers, or sending personalized messages, use your creativity to craft emails that stand out in an overcrowded inbox. 

Join forces with Procept Marketing and experience the transformative power of email marketing! Don’t miss out on the opportunity to engage, convert, and stand out in your customers’ inboxes. Take action now and unlock your brand’s true potential. Happy email marketing!

Captions on Please

Blog, Content Marketing / By


Not getting as many views as you would like on your videos? We might have the solution for you.

Wondering why you aren’t getting much engagement with your businesses’ videos? Lack of subtitles might just be the reason. Using subtitles in your videos is one of the best ways to get your views and engagement up. From Facebook reels to video ads, viewers are much more likely to stay engaged with closed captions. 

Viewers prefer to have the subtitles on for many different reasons. Not only are they used for those who are hard of hearing and deaf, but many people find that they better remember and comprehend the video or clip when they can read along with what they are watching. Language barriers are no longer an issue when subtitles are offered. Most platforms have many different subtitle languages to select from. That being said, they are very beneficial for those who speak a different language than the video is in. Also, if you are trying to learn a new language, using subtitles in that language is a good idea. You can listen to the audio in your own language, while having the new language to read along with and make those connections. 

Many people don’t even use sound when watching videos!

Most videos on Facebook are watched without sound, so adding subtitles would boost your views from those who can’t or don’t want to listen with sound. TikTok is also another very popular platform that consists of only videos. When I am watching TikTok in a quiet area, I always have to scroll past the videos without subtitles. I have missed quite a few interesting videos doing this. Simply adding these subtitles would be such an easy way to gain views.

Boots your downloads and shares!

Just think about how many more downloads and shares you would have if you did something so simple as create subtitles for your videos. Another reason why these are so beneficial is if a downloaded video with subtitles has no sound, or the sound isn’t working, you can still understand what is being said. I hope you have learned the importance of using closed captions with videos. Remember to always include subtitles to get those views up!!

How to Tell if Your Marketing is Working

Blog, Content Marketing, Digital Advertising, SEO, Social Media / By

So what are some ways of how to tell if your marketing is working? Well, there’s a few, so let’s jump into it. 

1. You See an Increase in Business

This one is somewhat obvious so let\’s get it out of the way first. If you launch a new marketing campaign and suddenly see a jump in customers and sales, then you know something is working. This may include physical visitors to your storefront, more phone calls scheduling appointments, more emails in your mailing list, etc. 

2. Your Analytics Show Improvement

If you aren’t checking your analytics religiously, you should be. If your marketing tactics are doing what they are supposed, they you should see it reflected in the analytics. If you’re looking for social media signs, then look for an increase in comments, shares, retweets, likes. You’re hoping to see a generalized increase in engagement with your posts/ads. If your looking for more website visits, you want to check you Google Analytics for traffic, click through rates, heat maps, and search result rankings

Bonus: Cost Per Click

When you run ads online, you should be able to see a “Cost Per Click” metric in your analytics. The lower this number is in your results, the better. Basically, the cost per click represents the amount of money a click “cost” you. This is determined by taking your budget that you’ve spent on the ads divided by the number of clicks you received. So if you spent $100 on Facebook ads and received 4 clicks, then each click cost you $25. If this number is low, it means that you’re getting a lot of clicks for the money that you spent, assuming you’ve spent a decent amount of money on the ads in the first place. 

Why Shouldn’t You Market to Everyone

Blog, Content Marketing / By

Why shouldn’t you market to everyone? Well, there’s a few reasons. You could just bombard everyone with ads and hope that they’ll become customers. However, is that the best way to do it?

Let’s break it down


Let’s say you sell purses. Now if you market to everyone, on average you’re likely to hit about a 50/50 split of men and women. Now let’s take the majority of men out of the equation. Usually, they aren’t interested in purses unless it’s for a gift.

So that’s already a significant portion of your audience that is out the window. It’s not just your audience that’s gone, it’s also your money and effort.  And then if you look at women, that’s going to be another major chunk gone as a lot of women who use purses already, have purses they are satisfied with. So with the shotgun blast approach, you’re spending tons of money and time to hit just a fraction of your audience.

Wouldn’t it be better to spend that money and time marketing to 100% of an audience that are likely to purchase your products? Yes, yes it would be.

There’s a better way than marketing to everyone.

Getting new customers is important, make no mistake. And yeah, you’ll likely get new customers from the spread approach to your marketing. However, the numbers for the cost to profit just don’t add up.

Instead what you want to do is to market to your current customers with deals and specials, and then tactically market to non-customers that are more likely to become customers.

The tactical part is where marketing experts and consultants usually have to come in to help, but it’s very doable, and typically costs less than marketing to everyone under the sun.

What is Social Proof?

Blog, Content Marketing, Social Media / By
Did you ever play Follow the Leader or Simon Says as an adolescent? Can you recall saying the phrase “All the cool kids are doing it” as a teenager. Ever avoided visiting a restaurant or watching a movie because of bad reviews? If so, then you my friend, have been under the influence of Social Proof.

Social proof isn’t all that unlike those childhood games.

People with authority and influence often call the shots and those of us who are unfamiliar, often follow along happily, and without second thought. But it’s also more than just who is speaking up. Social Proof is a numbers game. For example, when shopping on Amazon are you more likely to purchase the product with one hundred reviews or six thousand reviews? Probably the product with more reviews. So why am I telling you all of this? Because it can improve your business! We can use this insight to influence your audience to gain their trust. That trust is key if you are trying to convert followers into customers. But how do you go about actually applying this information? Well, here are a few suggestions to increase your online authority and leverage social proof.

Let Others Speak on Your Behalf:

-Encourage Customers to share Photos and Testimonials -Spotlight and Reward Customers who do Give Reviews -Share Reviews on 3rd party sites like Yelp and Google -Begin a Customer Referral Program -Work with micro-influencers to endorse your brand

Proudly Display Your Best Numbers:

-How many followers do you have on Social Media? -How many customers have bought your product or used your service? -Have you saved your clients money, if so how much?

Take Advantage of Visuals:

-Showcase before and after photos -Share videos of your product/service in action

Brag on Yourself:

-Have you won any awards for your work? -Has your business been featured locally? -Showcase any certifications you may have. We hope this encourages you to jump on the bandwagon as well. If you’re serious about increasing conversions and driving traffic you may want to consider implementing some of the above mentioned suggestions. After all, leveraging Social Proof is fairly simple, affordable and can have huge payoffs for your business.

So What’s Affiliate Marketing?

Blog, Content Marketing, Social Media / By

Before we get into all the benefits of affiliate marketing, let’s talk about what exactly it is.

What is affiliate marketing?

Have you ever seen a link to a product on somebody’s website that they don’t own? Maybe a video where someone talks about a product that they like and they ask you to click a link? That’s affiliate marketing baby.

Basically, affiliate marketing is a practice in which a business (typically one involved in e-commerce) partners with an affiliate to promote it’s products on their online spaces, whether it be websites, videos, social media, etc. 

So it’s the same as a sponsership?

Make no mistake, sponsorships are different. With sponsorships, the promoter gets paid a flat fee to showcase the product. Additionally, more restrictions get placed on how the actual promotion happens. You usually have to stick to the script and guidelines more with sponsorships. With affiliate marketing, the promotor get’s a percentage of the sales made. It also tends to be more lax on how to present the content.

So what are the benefits? Well, affiliate marketing gives you access to a broader market for your product to sit with. The decision of who you pick as your affiliate is up to you! Meaning that you can choose the perfect person to reach your target audience. Finally, it’s cheaper than a lot of other methods while still netting a great return on investment. All that said, there are still somethings you should look out for.

What should I expect with affiliate marketing?

For one, this sort of thing requires some preplanning. Setting up all of the terms of conditions, finding the right affiliates, clearly establishing what can and cannot be done takes some effort.

There’s also the potential for fraud with affiliate marketing. Underhanded affiliates can squat on domain names with misspellings and get a commission for the redirect. They’ll also use online registration forms containing fake or stolen information, purchase AdWords campaigns off search terms where company rank high in popularity (and make more money), spam social media channels about their offers. The best way to avoid this kind of this is to have someone closely monitoring the affiliate program.

Affiliate marketing can bring in a lot of good business to your company, and is honestly something that any e-commerce business should be taking advantage of. That being said, it’s not a faultless marketing tactic that will bring you millions in a day from “some weird trick” it takes some effort and maintenance. All in all, it’s worth the time investment to get working the way it should.

What are CRMs and how should you use them?

Blog, Content Marketing / By

A CRM allows for a variety of ways for you to engage with customers in a variety of ways. What exactly is a CRM?

Customer relationship management, or CRM for short helps companies stay connected to their customers and streamline processes in order to improve profitability. A CRM system can be beneficial because it can be used to improve business relationships with clients by making sure that all interactions are managed efficiently.

When people talk about CRM, they’re usually referring to a tool that helps with contact management and sales. However these days it can be used for managing customer relationships in areas like marketing, sales, digital commerce, and customer service interactions.

What kind of CRMs are there?

There are a variety of CRMs available to a small business, so which one is right for you? A commonly used CRM is Mailchimp. Mailchimp allows you to send out mass emails to people on your email lists, segmenting them as you see fit. It also has automation functionality, enabling you to set up certain processes on auto-pilot, such as checkout notifications or abandoned cart reminders. Best of all, MailChimp is free to use up until your contact list reaches a certain amount.

Another commonly used CRM is Active Campaign. Active Campaign is a good choice if you want to get very technical with your customer relations. It features automation functionality (however it’s significantly more expensive than Mailchimp) audience segmentation, email customization, customer stage displays, etc. etc. Active Campaign does cost to use however, and is more for those businesses that already have a lot of contacts, or want to do very specific things with customer management.

Overall, most businesses with plans to grow out will eventually need to utilize a CRM of some kind and this is for two reasons. The first is that the ability to communicate with your customers on a mass scale is a valuable tool for communicating deals, encouraging customer loyalty, and ensuring brand consistency when interacting with your clients.

The second reason is the ability to automate tasks can significantly cut down the time it takes to do busy work, like sending out hundreds of emails to hundreds of people. Time is often something that we are running out off, so why not take every chance you can to get some back?

Stay in Touch

Subscribe To Our Newsletter To Stay Up To Date With All Things Procept Marketing.