What Are Branding Fundamentals?

How does one design a brand? More importantly, how does one design a brand to be recognizable and memorable? While there are tons of ways to go about it, there’s a few key points that are always true and are always essential.

Mission Statement

To develop a brand, you have to ask yourself some questions. What are your business’ core values, what’s your mission statement? This may not seem important to outline when it comes to your brand, but the answers to these questions will define a lot about how you move forward. When you know who you are and what your purpose is, it’ll be a lot easier to design a brand around those concepts.

Are you a very professional brand, or are you more interested in appearing fun and casual? This influences how your brand interacts with customers, how your logo looks, what colors you center your business around. To come up with a mission statement, you should look at why you started your business to begin with. Did you start to solve a problem, to provide a service that people need? What are parts of your business that you take pride in? Is it your customer service, your quality of work, or something else?

Use these pieces of information to develop your mission statement.

Logo Design

Now that you have your mission statement, you can develop your logo. If you’re a more professional business, opting for something more sleek and clean will communicate that idea. If you’re more casual, bright colors or fun imagery will get that message across. But overall, KEEP IT SIMPLE. You want to follow this rule of thumb, someone should be able to see your logo a handful of times and be able to draw a rough sketch of it that somewhat resembles it. That’s how simple it should be.

Brand Colors

When it comes to colors, people associate certain colors with certain things, and some work better than others for your brand. For example, if you’re starting a tech company, use blues and greens to convey that message of techie-ness. There are some great ways to find out which color scheme will work best for your business. These colors will define how your graphics and marketing will look, so pick ones you are confident in. Generally, you’ll want to stick to 2 or 3 colors with no gradients, solid colors only. This is because you want your logo to be readable wherever it might appear, and gradients have a bad habit of making that difficult.

These are just a few guidelines to keep in mind as you start your branding process. Like we mentioned earlier, there are tons of different ways to go about this process, but these are the bare fundamentals that make for a successful brand.