How to Use Marketing Psychology

Marketing psychology is the study of how consumers think and make decisions. The goal for any business looking to land a lasting customer should be emotional appeal. This can help you take first place in your marketplace over other sellers who may offer similar products or services.

A lot goes into marketing campaigns- from logo design all way down to copywriting -but there’s always room left on top for some good old fashioned human emotion when crafting these messages. 


People Are Impulsive

Impulse buys are more likely when the consumer is in a hurry and has few alternatives available for purchase; this psychology variable should not only play into your marketing strategy but also how you communicate with customers during their experience. An example of an impulse buy is grabbing a candy bar at check out in the grocery store, or getting a large fry instead of a medium. Usually these purchases happen when an item is cheap, but offers a fast reward. You don’t need that candy, but it doesn’t cost that much and it tastes good so why wouldn’t you get it?

Colors Are More Important Than You Think

If you want to get your point across, use colors that will make a strong first impression. For example if someone is selling something practical and sensible they might tone it down with soothing pastels while trying not to be too boring or serious looking, When appealing for trustworthiness in financial matters, choose bright primary hues like reds and greens which often suggest confidence instead of tranquility. These are things to keep in mind when deciding on your colors, as well as what you include in ads.

Once More, With Feeling

Humans are emotional creatures and decision-making is often based on what satisfies our needs or aligns with how we feel. Marketers should try to evoke an emotional response from potential customers. With that in mind, the rest will lead them in the right direction for successful campaigns.

It’s important to remember that you are marketing to people. Sounds simple, but it’s not uncommon to get lost in the weeds trying to market that you forget you’re selling to emotional creatures with wants and needs. Ultimately, it’s those wants and needs that you want to focus on when trying to advertise your business.