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How OTT Ads Are So Effective

Streaming video ads (or OTT Ads) have become the most popular form of digital marketing. You can usually find streaming video ads on sites like …

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What are CRMs and how should you use them?

A CRM allows for a variety of ways for you to engage with customers in a variety of ways. What exactly is a CRM? Customer …

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What is an SSL Certificate?

Having a SSL certificate is a vital part of having a website for your business, but what is an SSL certificate? An SSL (Secure Sockets …

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Everything to Know About Posting Apps

Third-party apps can be a great way to streamline your social media management, but it’s important to not use them everywhere. Scheduling posts through third …

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What Are Branding Fundamentals?

How does one design a brand? More importantly, how does one design a brand to be recognizable and memorable? While there are tons of ways …

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Creative Writing For Business

Business writing can be boring and formulaic, but it doesn’t need to feel that way. Here are some tips for creating engaging content with an …

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How to Use Marketing Psychology

Marketing psychology is the study of how consumers think and make decisions. The goal for any business looking to land a lasting customer should be …

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Procept Marketing Going Into 2022

With the new year being literally around the corner, thoughts about businesses in the new year have crossed my mind. It’s been something of an …

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The Downfall of Google Ad Words

At one point in time, Google Ad Words was the method to use to generate traffic to your website. Nowadays though, this is no longer …

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Should You Use Traditional Marketing?

Digital marketing is a somewhat new development in the world of Marketing. Even 50 years ago, the idea of a Youtube Ad Campaign or an …

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Why You Should Learn About Digital Marketing

Why should you learn about digital marketing? Okay, sure, you may have bigger things to worry about and you don’t have time to learn about …

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Why You Should Have an Email Campaign

Email campaigns are a valuable marketing tool that many businesses are not taking advantage of. We’re going to lay out some of the benefits that …

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