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Why You Should Claim Your Social Media

It’s a good idea to claim all of your social media accounts for your business as soon as possible, even if you don’t plan on using them. The reasoning behind this is that you may eventually want to use Youtube or Tik tok, even if you don’t right now. Who knows, you might start a new influencer empire down the line, but you need all of your socials to do that.

Additionally, claiming your accounts now prevents others from claiming them first. Maybe someone claims your account and begins to post things that don’t align with your business, making you look bad and unprofessional. Perhaps your competitors claim your other accounts to prevent you from having a presence on that platform. These things don’t happen every day, granted. However, these things do happen, and protecting yourself and your business from that possibility is a good idea.

How to Claim Google My Business

To begin, what does Google My Business do for you and why should you claim it? Well, Google My Business is what you need to be able to show up on Google Maps. It’s also what you use to list your business on Google so people can see your contact information and hours of operation.

First step: navigate to https://www.google.com/business/ to create (or find) a listing for your business.

Now you need to find (or make) your listing

Search for your business name to see if it’s already listed on Google. If it shows up, you can click Manage and skip to the verification section of this email. If it’s not, click “add your business to Google.”

The next screen will ask for the name of your business. Pick something that you customers with recognize, this way when they search for your business, they’ll find it.
You’ll then need to choose the category that your business fits into e.g. retail, consulting, or restaurant. From the dropdown, choose the category that you typically use to describe your business.

The next step prompts you to add a physical location. Even if you do not have a storefront, you should add an address, because this will have an impact on local SEO.

If you choose not to include a physical address, Google will ask you to provide your service areas, e.g. Mobile, AL or Miami, FL.

You will want to add a way for customers to get in touch with you, so be sure to add your business phone number and website. If you don’t have a business phone number, you can use Google Voice instead.

Now You Need to Verify

There are a few different ways to verify your business; postcard, phone, email, bulk, and instant verification.

Instant Verification

If your business uses Google Search Console, it’s likely that you’ll be able to instantly verify by logging into Google using your work email. Keep in mind, you or your web team needs to verify your business via Search Console.

Postcard Verification

To verify by postcard, Google will send a physical postcard to the address you’ve listed in your business profile. The postcard has a code on it, you simply need to input this code into the Google Business Manager

This can be a difficult way to verify, as you have to rely upon the post service to reach you in a reasonable amount of time.

Phone Verification

Similar to verifying by mail, using the phone number you listed for your business, you can receive a text message to that number. The text will contain a code to enter into My Business manager.

Email Verification

Finally, email verification. If you choose this option, Google will send an email to your work email with a code. All you have to do is enter that code into My Business Manager.

With all of that, your business has been created and verified. Now your business will appear in google search results, as well as on maps for people to find you!

Why You Should Have an Email Campaign

Email campaigns are a valuable marketing tool that many businesses are not taking advantage of. We\’re going to lay out some of the benefits that come with email marketing. 

Build a Relationship

When you send emails to your customers or potential customers, you can create more personalized content! When using a CRM like MailChimp or ActiveCampaign, you can tailor the kind of marketing you send to specific customers. By sending out personalized emails, you can begin to develop a relationship between you and your customers, more so than if they saw a Facebook ad that was tailored to everyone. That relationship building will turn into brand loyalty, earning you a returning customer.

It\’s easier than other marketing.

Netting new customers is the goal of any business, but that can be a difficult process. Going through all the hassle of working with ads and traditional marketing can be an exhausting process. So why not market to your existing customers instead? After all, you know these people already like your business. So instead of chasing down new customers left and right, why not put some focus on making your current customers into returning and frequent customers. 

You may already have what you need.

Do you have an existing email list? Perfect! Plug that in into a CRM and watch your campaigns work! An up-to-date customer email list is a gold mine waiting to be used! 

If you don\’t already have an email list, then you need to work towards getting one. Start collecting emails at the register, or make posts on social media asking people to sign up for your newsletter.

Email is a direct line from your business to your customers. It\’s an avenue where you can communicate straight to your audience to show them the products that they would be interested in, so why not take advantage of that? 

Google Has Rolled Out New Updates

Google has new updates that it rolled out on the low. An update was released on October 2nd & 3rd and another on October 6th and 7th and again on October 11th, 2021.  

Google has not confirmed any update publicly, but we have noticed a significant change in PPC and keyword results which tells us that some kind of update has happened. 

The updates seem to be focusing on search engine results and how the search engine interacts with converting keywords. Google also has released a fair amount of different tools recently, so it wouldn’t be a stretch to say that Google is trying to pivot its platform in ways so that these tools can be used more effectively.

It’s no secret that Google has been losing money since the change to Ad words some years ago, so this may be the shift they are making.

What Can You Do?

With this being the case, ensuring that your website is properly optimized in every way is vital to keeping ahead with the new changes Google may be rolling out soon. Paid-Per-Click is a quick fix that has no sustainability without SEO. It works extremely well at first, then plateaus with nothing to increase performance when funding stops. 

You want to combine PPC with SEO to sustain the momentum you build with PPC. There is a gap either at the beginning (waiting for SEO traction) or the end (losing PPC momentum because of its brief shelf life). Both SEO and PPC boost “findability” within search engines. Yet, these need different tactics to reach that lofty Page 1 on Google search. 

SEO is all about the application of searched-for keywords in online copy that will come up in a Google query. Google continues to test online content, serving up what it deems most relevant in an online search. Because of this, the right application of keywords is an important part of successful SEO. SEO builds topic authority through search engines. It takes time and a lot of online activity to build authority. Whereas SEM drives results quickly but doesn’t always establish search credibility. It\’s also worth bearing in mind how costly SEM is.

What is SEO?

Search engine optimization is a Digital Marketing Strategy that focuses on your website’s presence in search results. Optimization uses different tactics to increase your visibility and ranking in search results.
You can categorize tactics into two ways:

  • On-page SEO: All ON-PAGE SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.

Both on-page and off-page, the aim is to make your site more trustworthy to users and search engines. When Search engine crawlers see how trustworthy your website is to them and users, it increases the chances that your site will rank well for different searches. How search engines work is a bit complicated, we like to think of it as just what is called “ an engine” with many moving parts. Today, search engines use more than 200 factors to generate search results. This means a lot of different elements influence your placement in search results. If you want to do SEO for your business and you\’re just starting, check out our blog post! We break down 5 useful tips for new businesses to start on the right foot!

Why is a Marketing Strategy Essential to Success?

Why is a Marketing Strategy Essential to Success? 

What exactly goes into a marketing strategy, and why is it important?

Well, the first step is identifying what your strategy is meant to accomplish. Do you want more followers, more foot traffic through the door, and so on. With the goals defined, we can understand what qualifies as a successful strategy or an unsuccessful one.

Next, we have to identify what the target audience is. This involves taking a critical look at the demographics of your consumers. The demographics also give you an idea of who is not interested in your business. From here, you can decide to lean into your target audience, or you can try reaching elsewhere to expand your customer base.  With this information, next is the planning and content creation process. 

This step allows you to keep all your marketing consistent and constant, making your efforts precise when targeting your ideal audience. So with all this being said, while you could potentially  succeed without a marketing strategy, having one allows you to be concise and efficient with your digital marketing.

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The rescued, the recovered, and the missing among crew of capsized Seacor Power

The Coast Guard was on scene of the capsized lift boat Seacor Power within 30 minutes of the vessel\’s first emergency transmission after it capsized eight miles off the coast of Port Fourchon in Lafourche Parish.
19 crew members were on board the commercial boat when it capsized during severe weather on Tuesday, April 13. Six have been rescued, five have been confirmed dead, and eight remain missing as of Monday, April 19. Here\’s what we know about the Seacor Power crew.
 
The Coast Guard was on scene of the capsized lift boat Seacor Power within 30 minutes of the vessel\’s first emergency transmission after it capsized eight miles off the coast of Port Fourchon in Lafourche Parish.

Source:
By: KATC NewsPosted at 1:11 PM, Apr 17, 2021 and last updated 6:05 AM, Apr 20, 2021

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Roles: How to Assign Access to Facebook Page

If you are seeking a how-to guide on assigning access to your Business Page on Facebook or just wanting to understand Facebook Page Roles better –this is the guide for you.

There are varying degrees of enabled access depending on which role you have been assigned. There are 6 available roles: Admin, Editor, Moderator, Advertiser, Analyst, and Jobs Manager.

 

 

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To start, you must be an admin to manage roles for your page. Multiple people can be assigned to a role on your page, and while there is no limit to how many people can have a role on your page, each person must have their own personal Facebook profile.

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Give Someone a Role
If you\’re an admin:

  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click \"\"Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Type a name or email in the box and select the person from the list that appears.
  5. Click Editor\"\" to select a role from the dropdown menu.
  6. Click Add and enter your password to confirm.

Keep in mind that if you\’re not friends with the person you\’re adding, they\’ll have to accept your invite before they can start helping you manage your Page.

Remove Someone Who Has a Role
If you\’re an admin:

  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click \"\"Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Click Edit next to the person you want to remove, and then click Remove.
  5. Click Confirm. You may need to enter your password.

You can always remove yourself from a Page, but if you\’re the Page\’s only admin, you\’ll need to add another admin first.

Change Someone\’s Role
If you\’re an admin:

  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click \"\"Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
  5. Click Save. You may need to enter your password to confirm.

Credit: Facebook Help