I get it, we live in south Louisiana. But camouflage is only cool if you’re sitting in a deer stand or duck blind. But, if you’re a small business owner you definitely don’t want your business to be blending in!
One of the best things you can do for your company is to be visible!
People need to know you exist and a great way to get yourself out there is by having a website and a presence on social media. Think about it, the first place people go to look up a business is Google. From there if they can’t find your website or at the very least a Facebook or Instagram page to check out your work, they’re probably going to move on to your competitors.
So you’re thinking to yourself, I have a Facebook page. That’s great! How often are you posting? What’s the content like; is it of value to your customers?
Regularly posting interesting and useful content is going to draw potential customers in.
And while you’re at it, make sure you have your contact information on all of your business pages, such as an email address or phone number. You want people to be able to easily get in touch with you for more information about what you can provide them.
What about a website? Do you have one? How long has it been since you’ve updated it?
You want your website to be a reflection of who you are and what you do.
But that’s not all, it’s important to ensure your website is intuitive, well-branded and useful for your potential customers. Especially in this day and age. Because having a great website can be the difference between making the sale or not.
Finally, make sure you have updated content on all platforms that is of value to your customers and potential customers. Let them know what services you offer, how they can contact you, any benefits that come from working with you, etc.
Don’t worry so much about needing to have the best of the best. For now, just worry about getting started. All you need is some good content, an eye-catching website, and an active social media presence. If you follow these tips your small business will be seen in no time!