Hey there, email marketing maestros! Learning when is the best time to send out your email campaigns seems like a hassle to deal with; however, it’s easy to unlock the secret to timing your campaigns like a pro. You’re in luck because we’re here to spill the beans on the best times to hit that “send” button and make your emails stand out in people’s inboxes.
The Early Bird Catches the Clicks: Morning Magic!
Mornings are the perfect time to capture a customers attention with your email magic! They are prime time for engagement because people tend to check their phones the moment the get out of bed. They’ll check their inboxes before breakfast, heading out to work, or dropping the kids off at school. If you want to catch your audience at a time they are on their phones, mornings are the first place you should try.
Lunch Break Delight: Afternoons for the Win!
As the day comes to a close, people seek relaxation and a bit of online browsing. Enter your email campaign, ready to soothe their souls with irresistible offers and captivating content. In the evenings, your audience is winding down and ready to engage with you and your business.
The Evening Chill: A Time to Unwind
As the day winds down, people seek relaxation and a bit of online browsing. This is the prime time to send out email campaigns because people spend this time searching up the products, ideas, or questions they gathered throughout the day. Enter your email campaign, ready to soothe their souls with the solution to their problems and captivating content. In the evenings, your audience is winding down and ready to engage with you and your business.
Weekday Wonder: Tuesday and Thursday Take the Lead!
During the week, Tuesday and Thursday emerge as the champions when it comes to sending out email campaigns. These two weekdays reign supreme in the world of email engagement. Avoid the Monday blues and the Friday distractions, and aim for the mid-week magic that boosts open rates and clicks. If you find yourself asking yourself, “When is the best time to send out my email campaigns?” Tuesday and Thursday are your answer.
Steer Clear of the Weekend: Saturday Is a No-Go Zone!
Weekends are made for rest, relaxation, and emails take a backseat. Steer clear of Saturday, as it tends to have the lowest email engagement. Sundays can be hit or miss, so it’s best to reserve them for critical announcements or special promotions.
Data Rules the Roost: Leverage Analytics for Precision!
While general timing guidelines are valuable, your best bet is to let your own business data guide your email timing. Dig into your business’s email analytics to uncover patterns and trends you see within your consumers. Learn their habits, when they are likely to be on their phones or looking for something entertaining to pass the time. Identify when your audience is most active and engaged, and tailor your email schedule accordingly. If you really want to know when to send out email campaigns to your audience, knowing the way your audience acts and thinks is the first step.
Conclusion:
We’ve helped you crack the code to perfect email timing, now it’s your turn to take some action! Whether you’re seizing the morning magic, captivating with afternoon delights, or soothing souls with evening emails, getting your email timing game on point is a very easy feat. Remember to leverage the power of weekdays and let data drive your email decisions for maximum impact.
So go forth, schedule those emails like a boss, and watch your engagement soar to new heights!
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If you need more help upping your email timing game, Procept is always excited to help! Together, we can ensure your emails hit at the time you need them! We are always happy to help you to develop the perfect campaign schedule that suits your business and audience. Nailing the timing for your email campaigns may seem impossible, but nothing is impossible for Procept Marketing! Schedule a free consultation with us today!
