Procept Marketing Going Into 2022
With the new year being literally around the corner, thoughts about businesses in the new year have crossed my mind. It’s been something of an office discussion. What kind of businesses sees a boom at the turn of a new year? Gyms make a ton from new year’s resolutions. Having previously worked at a gym, I can confidently say that lines of people show up to grab a membership. Overall though, most people don’t stick with it which ends up being a win-win for the gyms. You’re locked into a year contract that you’re paying for, and you\’re not using the equipment so there’s less upkeep.
But what can we do?
Now we have ideas about a gym/waterpark, but until Elon Musk comes through with the buyout, we can’t capitalize on people\’s want to get into shape. So the next question became, how do we (or any business) do something beneficial because of the new year? The main thing we found was to take an honest evaluation of ourselves. Identify the successes and the failures of the last year, but in a very candid way. That is harder than it sounds, believe me. Taking a hard look at all the decisions that were made and acknowledging “I was wrong” or “I was right,” can be a rough process, especially if you were sure you were doing the right thing at the time.
I don’t mean to get deep or introspective, but acknowledging your shortcomings, both professionally and personally, is crucial in becoming more successful. I can’t speak for everyone at Procept, but I know that improvement is something everyone here strives for. On the business side of things, that means trying new ideas and if they fail, acknowledging what didn’t work and what did. That part we’ve had down for a while now, and I can only see us getting better from here on out.