Procept Marketing Going Into 2022

Blog, Procept Marketing / By Durin Planchard

With the new year being literally around the corner, thoughts about businesses in the new year have crossed my mind. It’s been something of an office discussion. What kind of businesses sees a boom at the turn of a new year? Gyms make a ton from new year’s resolutions. Having previously worked at a gym, I can confidently say that lines of people show up to grab a membership. Overall though, most people don’t stick with it which ends up being a win-win for the gyms. You’re locked into a year contract that you’re paying for, and you\’re not using the equipment so there’s less upkeep.

But what can we do?

Now we have ideas about a gym/waterpark, but until Elon Musk comes through with the buyout, we can’t capitalize on people\’s want to get into shape. So the next question became, how do we (or any business) do something beneficial because of the new year? The main thing we found was to take an honest evaluation of ourselves. Identify the successes and the failures of the last year, but in a very candid way. That is harder than it sounds, believe me. Taking a hard look at all the decisions that were made and acknowledging “I was wrong” or “I was right,” can be a rough process, especially if you were sure you were doing the right thing at the time.

I don’t mean to get deep or introspective, but acknowledging your shortcomings, both professionally and personally, is crucial in becoming more successful. I can’t speak for everyone at Procept, but I know that improvement is something everyone here strives for. On the business side of things, that means trying new ideas and if they fail, acknowledging what didn’t work and what did. That part we’ve had down for a while now, and I can only see us getting better from here on out.

My First 30 Days at Procept Marketing

Blog, Company Culture, Procept Marketing / By Durin Planchard

I have now been at Procept Marketing for about 30 days or so. In that time, some things have changed, and some things have stayed the same.

The first thing is that I previously referred to coming into work as going to summer camp. I would say that is no longer an accurate statement. Now it feels more like a job where there’s always something to be done. Rarely do I ever feel like I don’t want to come into work. Whenever I do feel that way, it’s usually because my personal life is stressful and not due to work itself.

At the time of my previous journaling, there were somewhat frequent what I call “company culture check-ins” where everyone would take a second from the work to talk with the office, get everyone on the same page and lighten the mood in general. Now, these don’t happen as much anymore. This is primarily due to work and how generally occupied everyone is with what we have to do. Work is definitely getting done, and conversation for the sake of conversation still happens, but full get-togethers are rarer.

There is always something new for me to learn whenever I come into work. Whether it be how to put together a social media post, a behind-the-scenes process for a website, or some new stock to invest in for guaranteed returns.

Investment and trading have, for lack of a better term, infected the office. Quite literally, not a single day goes by without someone mentioning a trading option.

Brad is still hard to read for the most part. Veronika has made a conscious effort to work on her “tone” when speaking on the phone and I’d say she’s improved. Overall, this is still the best place I’ve had the opportunity to work and it would take something drastic to change that opinion.

Durin Planchard

Junior Account Developer, Content Writer

Durin is a graduate of the University of Louisiana at Lafayette. When he isn\’t serving up flaming hot content, Durin enjoys Karaoke with his girlfriend, Lindsay, and being a big ole nerd rolling dice and playing Dungeons & Dragons.

My First Week at Procept Marketing

Blog, Company Culture, Procept Marketing / By Durin Planchard

So I, a young 20 something fresh out of college, have worked at Procept Marketing for a total of one week.

At first, I was skeptical when I applied for the job. For one, I’ve been out of school since December 2020, and I’ve averaged 50 applications every week since graduation with varying results. Many places required years upon years of experience that I lacked and I rarely received a response.

The places that did respond either wanted to pay me next to nothing for 40 hours a week or they were start-up companies who wanted me to work for free with promises of a big payday later when we “made it.” Neither situation was ideal, and I assumed Procept was going to be more of the same. Then I received a phone call about 15 minutes after I applied for the intern position.

I was in bed with my girlfriend, both of us slightly hungover from the previous night. I answered the phone and was met with a woman who frankly sounded somewhat deadpan. She was Veronika from Procept Marketing. She asked what my availability was, what I wanted from the job, and when I could come in for an interview. The whole time, Veronika sounded like I had offended her or that I made her upset in some way. Despite that, I had an interview and I was happy to have a potential job offer. So I drove to the small house-like building and wondered how a marketing agency could operate in such a small space. The interview itself was fairly standard, what my best and worst qualities were, what skills I had, that sort of thing. I made a few jokes, got some laughs, and with that, I was hired.

Over the course of the week, I have been given a few assignments, including this blog post. I’ve witnessed a fair amount of ribbing and jokes at other people’s expense. Not in a cruel way, but like you might expect from siblings or old married couples. The management seems to look after the staff like a pseudo-family. They all make sure the workers are doing the work they want to do while also pushing us to be better professionals than when we started. So despite first appearances, this job has been an excellent experience, and I am excited to grow my skills at Procept Marketing.

Durin Planchard

Junior Account Developer, Content Writer

Durin is a graduate of the University of Louisiana at Lafayette. When he isn’t serving up flaming hot content, Durin enjoys Karaoke with his girlfriend, Lindsay, and being a big ole nerd rolling dice and playing Dungeons & Dragons.

Procept Marketing

But what can we do?

Durin Planchard

Durin Planchard

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