Why is a Marketing Strategy Essential to Success? 

What exactly goes into a marketing strategy, and why is it important?

Well, the first step is identifying what your strategy is meant to accomplish. Do you want more followers, more foot traffic through the door, and so on. With the goals defined, we can understand what qualifies as a successful strategy or an unsuccessful one.

Next, we have to identify what the target audience is. This involves taking a critical look at the demographics of your consumers. The demographics also give you an idea of who is not interested in your business. From here, you can decide to lean into your target audience, or you can try reaching elsewhere to expand your customer base.  With this information, next is the planning and content creation process. 

This step allows you to keep all your marketing consistent and constant, making your efforts precise when targeting your ideal audience. So with all this being said, while you could potentially  succeed without a marketing strategy, having one allows you to be concise and efficient with your digital marketing.