Swordfish Diving is a professional maritime engineering and consulting company that is capable of providing inspection and construction services. When they came to us, they needed ways to generate some attention around their business, and somewhere to send all the traffic they were hoping to receive. We set to work developing a professional and gorgeous website, while also optimizing that site to be SEO friendly. Before long, their numbers skyrocketed and so many calls were coming in, that it was hard for them to keep up. We look at our work with Swordfish Diving as an excellent example of the kind of work we are able to provide to our clients.
It can be difficult for a new website to get found in search engine results without an established strategy and longevity on the web. It can be difficult for a new website to get found in search engine results without an established strategy and longevity on the web.
We utilize a variety of tools to assess the effectiveness of our optimization efforts. Heatmap tracking of the home page displays which parts of a page users visit and click frequently. These hotspots provide our client with the opportunity to get to know what’s hot and what’s not, so our SEO team here at Procept Marketing can make effective changes accordingly to increase conversions. Suggested changes to page structure can be backed up by data, not aesthetic preference. This is the power of a domestic, in-house SEO team.