1. Google Retires the 100-Results Page: Why It Matters for Your Marketing
Google quietly removed the ability to view 100 search results at a time — a feature SEOs have used for over a decade to track deeper rankings and visibility.
Why Google Made The Change:
Cuts down on data scrapers & AI crawlers
Reduces server load from huge SERP pages
Pushes users toward Google’s paid APIs
Simplifies the search experience (at least publicly)
What This Means For Your Business:
Rank-tracking tools now have less data to work with, meaning the SEO industry is shifting away from “rank 87 for keyword X” and more toward top-10 performance, engagement metrics, and overall visibility.
👉 At Procept, we’ve already adjusted our reporting to focus on the metrics that actually drive revenue — not bloated data points Google is actively suppressing.
2. Google Business Profile Rolls Out New Link Rules — Clean Up Your Listing Now
Google has updated its Google Business Profile (GBP) policies, and they’re cracking down harder than ever.
Key Rule Changes Every Business Needs To Know:
•Each location must link to its own landing page
No more sending multiple locations to the same homepage.
•Action buttons MUST go to the correct page
“Book,” “Order,” “Schedule,” etc. must take people directly to that action — not your Facebook page, not a generic page, not a URL shortener.
•Google must be able to crawl the destination URL
Links blocked by logins, CAPTCHAs, robots.txt, errors, or restricted access will be removed.
•20-link limit per action type
This is Google’s effort to clean up spam and improve user experience.
Who Needs To Take Action:
Multi-location businesses
Agencies (like us managing your listing)
Franchise organizations
Any brand using booking or ordering links
Any business with outdated GBP links
👉 Procept is already auditing all client GBP listings to ensure compliance and prevent removals that could hurt visibility.
3. Google Business Profile Suspensions Are Rising — Here’s What’s Really Happening
Across the board, GBP suspensions are increasing — even for legitimate businesses. Google’s AI-driven anti-spam system is aggressively filtering risky accounts.
Top Causes Of Suspensions in 2025:
1. AI over-correcting spam signals
Some legitimate businesses get flagged because their behavior “resembles spam patterns.”
2. Account-level risk
If ANY connected account (owner, manager, or agency) has suspicious activity across Google services, your profile can be suspended too.
3. Stricter enforcement of old rules
Keyword-stuffed business names
P.O. boxes, coworking addresses
Duplicate listings
Service area inconsistencies
4. Too many profile edits too quickly
Rapid changes to name, categories, hours, or service area trigger reviews.
Industries Hit Hardest:
HVAC
Roofing
Plumbing
Home repair
Legal
Locksmiths
Any SAB (Service Area Business)
👉 Procept monitors all client listings for edit frequency, address consistency, and risk signals to prevent false suspensions before they happen.
A clear brand identity
A lead-generating website
Visibility in search engines
A digital marketing plan
And operational support that would scale with growth
Like many home service pros, they didn’t have time to figure out marketing on their own — they needed a team that could hit the ground running and build a business engine that worked.
Want Procept to Monitor This For You?
Google is evolving fast — and we handle all the behind-the-scenes optimization so our clients don’t need to stress every algorithm update.
