Introduction
In this case study, we delve into our successes with Patch Perfect Drywall & Painting, a locally owned drywall, painting, and renovation company seeking to serve an underserved niche.
Client Overview
Name: Patch Perfect Drywall & Painting
Industry: Drywall Repair & Painting, Home Renovations
Services/Product Offerings: Specializing in fast, professional drywall patching and light home repairs, the business was built to serve an overlooked niche — homeowners, landlords, and contractors who needed small jobs done right.
Challenge
Patch Perfect was starting from scratch and needed more than just a logo and a flyer. They needed:
A clear brand identity
A lead-generating website
Visibility in search engines
A digital marketing plan
And operational support that would scale with growth
Like many home service pros, they didn’t have time to figure out marketing on their own — they needed a team that could hit the ground running and build a business engine that worked.
Our Strategy
1. Branding That Cut Through the Noise
We built a strong, relatable identity that made Patch Perfect stand out. The tone: casual, clever, and community-rooted. The visual branding, tone of voice, and messaging were tailored to speak directly to the Acadiana area.
2. Website + Conversion Strategy
We launched a clean, mobile-first website focused on turning visitors into leads with service-specific pages, quote forms, testimonials, and clear calls to action.
3. Local SEO + Google Profile Optimization
We ensured they showed up where people were already searching — ranking highly on on page one of every search engine for high-intent drywall & painting keywords in the Lafayette area.
4. Paid Ads with a Local Focus
We built Google Ads campaigns that targeted urgent repair needs, rental property turnover, and post-construction fixes, with ad copy that spoke to speed, trust, and availability.
5. CRM & Quoting System Implementation
We implemented a streamlined CRM and quoting software that allowed the owner to respond quickly, track jobs, and stay organized — even while on the go.
6. Customer Pipeline Development
We refined the full lead-to-job process, ensuring every inquiry moved smoothly from quote to scheduled job, review, and repeat business.
Results
- $500K+ in total revenue in Year 1
- Ranking on First Page of Google, Bing, and other search engines
- Over 50 organic leads within the first few months, along with paid ads brining consistent traffic as well.
- Built a strong base of B2B Relationships through various efforts, reaching and developing relations showing our value to other local service companies.
“We came in with zero marketing and zero systems. Procept built it all — the brand, the website, the leads, even the tools to keep us organized. We wouldn’t be where we are without them.”
Conclusion
You don’t need to be established to see big results. You need the right strategy — and a team that’s as committed to your growth as you are. Patch Perfect Drywall didn’t just survive their first year — they built a machine that’s still growing strong.
Want to see what this kind of growth could look like for your business?
