Facebook has changed. More specifically, Facebook Ads are much different today than they were a few months ago. With the iOS 14 update, iPhone users are now able to opt out of sharing their personal information with apps that they use. As a result of the update, people’s private information is more secure (which is a good thing, don’t get me wrong), but it also means that advertising your business to the right people is much more difficult.
Previously, you would be able to see all kinds of data about who viewed and interacted with your ads, but this is no longer the case. The Facebook Pixel has also received a change with the update. Now there is a max of 8 events set per pixel, meaning that you have to be selective about which events you track. What these changes mean for the future of Facebook marketing and how it will change is uncertain, but it’s almost guaranteed that a change will come.