Vcay.com Showcase

Vcay.com is a short-term rental service that offers high-quality accommodations to guests visiting New Orleans. When they came our way, Vcay.com’s website lacked the polish and functionality of other leaders within this industry. Our high-level goals included improving the overall mobile user experience and sleeker design interface. Ultimately, our client needed a platform that could rival the established names in the short-term rental industry. The finished product of the website contains a variety of search functions, scheduling options, and easy-to-use booking systems that make finding a place to stay a breeze. When comparing the new site to the old one, it’s easy to see how Procept Marketing took it from just a website to an immersive user experience.

Here's Their Old Site

Here's What We Did

We added splashes of color that create a solid brand identity for Vcay.com to use going forward. Accents of pink and purple are present throughout the site, creating a cohesive and consistent brand experience that helps set Vcay.com apart from the competition.

In the short-term rental industry, there is a steady decline in both Airbnb and Vrbo bookings as time goes on. With the time and effort we’ve poured into this project, we’re confident in saying that Vcay.com is now not only able to stand toe-to-toe with its competitors, but excel past them.

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What Are Branding Fundamentals?

How does one design a brand? More importantly, how does one design a brand to be recognizable and memorable? While there are tons of ways to go about it, there’s a few key points that are always true and are always essential.

Mission Statement

To develop a brand, you have to ask yourself some questions. What are your business’ core values, what’s your mission statement? This may not seem important to outline when it comes to your brand, but the answers to these questions will define a lot about how you move forward. When you know who you are and what your purpose is, it’ll be a lot easier to design a brand around those concepts.

Are you a very professional brand, or are you more interested in appearing fun and casual? This influences how your brand interacts with customers, how your logo looks, what colors you center your business around. To come up with a mission statement, you should look at why you started your business to begin with. Did you start to solve a problem, to provide a service that people need? What are parts of your business that you take pride in? Is it your customer service, your quality of work, or something else?

Use these pieces of information to develop your mission statement.

Logo Design

Now that you have your mission statement, you can develop your logo. If you’re a more professional business, opting for something more sleek and clean will communicate that idea. If you’re more casual, bright colors or fun imagery will get that message across. But overall, KEEP IT SIMPLE. You want to follow this rule of thumb, someone should be able to see your logo a handful of times and be able to draw a rough sketch of it that somewhat resembles it. That’s how simple it should be.

Brand Colors

When it comes to colors, people associate certain colors with certain things, and some work better than others for your brand. For example, if you’re starting a tech company, use blues and greens to convey that message of techie-ness. There are some great ways to find out which color scheme will work best for your business. These colors will define how your graphics and marketing will look, so pick ones you are confident in. Generally, you’ll want to stick to 2 or 3 colors with no gradients, solid colors only. This is because you want your logo to be readable wherever it might appear, and gradients have a bad habit of making that difficult.

These are just a few guidelines to keep in mind as you start your branding process. Like we mentioned earlier, there are tons of different ways to go about this process, but these are the bare fundamentals that make for a successful brand.

How to Use Marketing Psychology

Marketing psychology is the study of how consumers think and make decisions. The goal for any business looking to land a lasting customer should be emotional appeal. This can help you take first place in your marketplace over other sellers who may offer similar products or services.

A lot goes into marketing campaigns- from logo design all way down to copywriting -but there’s always room left on top for some good old fashioned human emotion when crafting these messages.

People Are Impulsive

Impulse buys are more likely when the consumer is in a hurry and has few alternatives available for purchase; this psychology variable should not only play into your marketing strategy but also how you communicate with customers during their experience. An example of an impulse buy is grabbing a candy bar at check out in the grocery store, or getting a large fry instead of a medium. Usually these purchases happen when an item is cheap, but offers a fast reward. You don’t need that candy, but it doesn’t cost that much and it tastes good so why wouldn’t you get it?

Colors Are More Important Than You Think

If you want to get your point across, use colors that will make a strong first impression. For example if someone is selling something practical and sensible they might tone it down with soothing pastels while trying not to be too boring or serious looking, When appealing for trustworthiness in financial matters, choose bright primary hues like reds and greens which often suggest confidence instead of tranquility. These are things to keep in mind when deciding on your colors, as well as what you include in ads.

Once More, With Feeling

Humans are emotional creatures and decision-making is often based on what satisfies our needs or aligns with how we feel. Marketers should try to evoke an emotional response from potential customers. With that in mind, the rest will lead them in the right direction for successful campaigns.

It’s important to remember that you are marketing to people. Sounds simple, but it’s not uncommon to get lost in the weeds trying to market that you forget you’re selling to emotional creatures with wants and needs. Ultimately, it’s those wants and needs that you want to focus on when trying to advertise your business.

Why is a Marketing Strategy Essential to Success?

Why is a Marketing Strategy Essential to Success? 

What exactly goes into a marketing strategy, and why is it important?

Well, the first step is identifying what your strategy is meant to accomplish. Do you want more followers, more foot traffic through the door, and so on. With the goals defined, we can understand what qualifies as a successful strategy or an unsuccessful one.

Next, we have to identify what the target audience is. This involves taking a critical look at the demographics of your consumers. The demographics also give you an idea of who is not interested in your business. From here, you can decide to lean into your target audience, or you can try reaching elsewhere to expand your customer base.  With this information, next is the planning and content creation process. 

This step allows you to keep all your marketing consistent and constant, making your efforts precise when targeting your ideal audience. So with all this being said, while you could potentially  succeed without a marketing strategy, having one allows you to be concise and efficient with your digital marketing.