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How to Be Better at Social Media

Scheduling your social media posts is important for so many different reasons. It allows you to reach your target audience at the times they’re online, even if that time isn’t convenient for you. If something comes up—like illness–scheduling allows for posts to continue going up even when you’re out of commission. If potential customers go to view your page and they see it’s inactive, that’s direct business that you’re losing out on. But how do you know when to post? That’s where analytics come in.

Most social media platforms have analytic suites that will tell you how your posts perform, as well as actions that people took as a result of your post. There’s other details that these analytics tell you as well. For one, they can tell you what your audience demographic is. Are your followers men or women? Young or old? What pages do they like besides yours?

This is all info that you can use to influence what kind of content you produce to ensure the best results. The other key detail that analytics will give you is when people are online. Is there a spike in active followers at night? Then you may want to start posting later in the day so those people can see. Facebook and Instagram will actually give you post time recommendations when you go to schedule a post ahead of time.

Social media can be a time consuming task to undertake for your business. Scheduling out posts can actually shorten the process by a fair amount of time. Taking out a couple of hours at the beginning of the month to put together a few posts and then scheduling them throughout the month makes the process much more bearable, promise.

How to Link Facebook and Instagram

Having an Instagram Business or Creator account comes with many advantages including the ability cross post between accounts or view other business profiles.

When you created your Instagram Business/Creator account, It should ask you to connect to existing Facebook Business Page or create one. If you moved passed that step, or if it didn’t present that option, we can help you out. 

Here’s How to Link Your Pages

Use your phone, make sure you have both Instagram and Facebook apps installed, and log in to the correct accounts.

Go to your Instagram app on your phone. Open Settings.

Then tap “Business”

Then tap “Connect to a Facebook Page”

Then select Creating a new one or connecting to your existing one.

After this, it will open the Facebook app asking for your permission to link the 2 apps and it will take care of the rest for you.

Why You Should Claim Your Social Media

It’s a good idea to claim all of your social media accounts for your business as soon as possible, even if you don’t plan on using them. The reasoning behind this is that you may eventually want to use Youtube or Tik tok, even if you don’t right now. Who knows, you might start a new influencer empire down the line, but you need all of your socials to do that.

Additionally, claiming your accounts now prevents others from claiming them first. Maybe someone claims your account and begins to post things that don’t align with your business, making you look bad and unprofessional. Perhaps your competitors claim your other accounts to prevent you from having a presence on that platform. These things don’t happen every day, granted. However, these things do happen, and protecting yourself and your business from that possibility is a good idea.

How to Claim Google My Business

To begin, what does Google My Business do for you and why should you claim it? Well, Google My Business is what you need to be able to show up on Google Maps. It’s also what you use to list your business on Google so people can see your contact information and hours of operation.

First step: navigate to https://www.google.com/business/ to create (or find) a listing for your business.

Now you need to find (or make) your listing

Search for your business name to see if it’s already listed on Google. If it shows up, you can click Manage and skip to the verification section of this email. If it’s not, click “add your business to Google.”

The next screen will ask for the name of your business. Pick something that you customers with recognize, this way when they search for your business, they’ll find it.
You’ll then need to choose the category that your business fits into e.g. retail, consulting, or restaurant. From the dropdown, choose the category that you typically use to describe your business.

The next step prompts you to add a physical location. Even if you do not have a storefront, you should add an address, because this will have an impact on local SEO.

If you choose not to include a physical address, Google will ask you to provide your service areas, e.g. Mobile, AL or Miami, FL.

You will want to add a way for customers to get in touch with you, so be sure to add your business phone number and website. If you don’t have a business phone number, you can use Google Voice instead.

Now You Need to Verify

There are a few different ways to verify your business; postcard, phone, email, bulk, and instant verification.

Instant Verification

If your business uses Google Search Console, it’s likely that you’ll be able to instantly verify by logging into Google using your work email. Keep in mind, you or your web team needs to verify your business via Search Console.

Postcard Verification

To verify by postcard, Google will send a physical postcard to the address you’ve listed in your business profile. The postcard has a code on it, you simply need to input this code into the Google Business Manager

This can be a difficult way to verify, as you have to rely upon the post service to reach you in a reasonable amount of time.

Phone Verification

Similar to verifying by mail, using the phone number you listed for your business, you can receive a text message to that number. The text will contain a code to enter into My Business manager.

Email Verification

Finally, email verification. If you choose this option, Google will send an email to your work email with a code. All you have to do is enter that code into My Business Manager.

With all of that, your business has been created and verified. Now your business will appear in google search results, as well as on maps for people to find you!

What Are Branding Fundamentals?

How does one design a brand? More importantly, how does one design a brand to be recognizable and memorable? While there are tons of ways to go about it, there’s a few key points that are always true and are always essential.

Mission Statement

To develop a brand, you have to ask yourself some questions. What are your business’ core values, what’s your mission statement? This may not seem important to outline when it comes to your brand, but the answers to these questions will define a lot about how you move forward. When you know who you are and what your purpose is, it’ll be a lot easier to design a brand around those concepts.

Are you a very professional brand, or are you more interested in appearing fun and casual? This influences how your brand interacts with customers, how your logo looks, what colors you center your business around. To come up with a mission statement, you should look at why you started your business to begin with. Did you start to solve a problem, to provide a service that people need? What are parts of your business that you take pride in? Is it your customer service, your quality of work, or something else?

Use these pieces of information to develop your mission statement.

Logo Design

Now that you have your mission statement, you can develop your logo. If you’re a more professional business, opting for something more sleek and clean will communicate that idea. If you’re more casual, bright colors or fun imagery will get that message across. But overall, KEEP IT SIMPLE. You want to follow this rule of thumb, someone should be able to see your logo a handful of times and be able to draw a rough sketch of it that somewhat resembles it. That’s how simple it should be.

Brand Colors

When it comes to colors, people associate certain colors with certain things, and some work better than others for your brand. For example, if you’re starting a tech company, use blues and greens to convey that message of techie-ness. There are some great ways to find out which color scheme will work best for your business. These colors will define how your graphics and marketing will look, so pick ones you are confident in. Generally, you’ll want to stick to 2 or 3 colors with no gradients, solid colors only. This is because you want your logo to be readable wherever it might appear, and gradients have a bad habit of making that difficult.

These are just a few guidelines to keep in mind as you start your branding process. Like we mentioned earlier, there are tons of different ways to go about this process, but these are the bare fundamentals that make for a successful brand.

Creative Writing For Business

Business writing can be boring and formulaic, but it doesn’t need to feel that way. Here are some tips for creating engaging content with an eye on your business goals!

Figure Out Your Goal With Your Writing

What’s your goal when you write? You might be telling a story, asking an opinion or trying to change someone else’s mind. The first step is understanding what type of piece it is, and once you have that, the rest of the writing process becomes much easier.

Try a Little Bit of Theater

What we mean by this is tell a story rather than just spewing information at your reader. Want to highlight the benefits of a product or service? Don’t list the positives, instead tell a story about someone who used the product and how they benefited from all the features that your product has to offer. This approach is inherently more engaging to a reader when compared to a list of things your business does.

Finally, make sure that your writing is error free. Go through and see if you’re missing words, punctuation, or if you have grammar mistakes. Nothing is worse than having this meticulously crafted piece of writing only to release it and get ignored because the sentences don’t make sense because you forgot commas.

How to Use Marketing Psychology

Marketing psychology is the study of how consumers think and make decisions. The goal for any business looking to land a lasting customer should be emotional appeal. This can help you take first place in your marketplace over other sellers who may offer similar products or services.

A lot goes into marketing campaigns- from logo design all way down to copywriting -but there’s always room left on top for some good old fashioned human emotion when crafting these messages. 

\"How

People Are Impulsive

Impulse buys are more likely when the consumer is in a hurry and has few alternatives available for purchase; this psychology variable should not only play into your marketing strategy but also how you communicate with customers during their experience. An example of an impulse buy is grabbing a candy bar at check out in the grocery store, or getting a large fry instead of a medium. Usually these purchases happen when an item is cheap, but offers a fast reward. You don’t need that candy, but it doesn’t cost that much and it tastes good so why wouldn’t you get it?

Colors Are More Important Than You Think

If you want to get your point across, use colors that will make a strong first impression. For example if someone is selling something practical and sensible they might tone it down with soothing pastels while trying not to be too boring or serious looking, When appealing for trustworthiness in financial matters, choose bright primary hues like reds and greens which often suggest confidence instead of tranquility. These are things to keep in mind when deciding on your colors, as well as what you include in ads.

Once More, With Feeling

Humans are emotional creatures and decision-making is often based on what satisfies our needs or aligns with how we feel. Marketers should try to evoke an emotional response from potential customers. With that in mind, the rest will lead them in the right direction for successful campaigns.

It’s important to remember that you are marketing to people. Sounds simple, but it’s not uncommon to get lost in the weeds trying to market that you forget you’re selling to emotional creatures with wants and needs. Ultimately, it’s those wants and needs that you want to focus on when trying to advertise your business.

The Downfall of Google Ad Words

At one point in time, Google Ad Words was the method to use to generate traffic to your website. Nowadays though, this is no longer the case? Why is that and what is the replacement?

What happened?

Google Ad Words was the big kid on the block for businesses looking to get more traffic online. Everybody and their mom were paying for Google Ads, and it was working! However, with everybody using it, the market became saturated like crazy. Then, like a bubble, it burst. Google Ads stopped bringing in as many results. Why is that? Well, consumers started to notice that the first couple of results of their search were all ads. More often than not, these ads would try to sell them something, and consumers don’t like being sold to, generally. As a result, potential customers would just scroll past the ads, and go to the top of the non-ad search results. This brings us to the current way to guarantee traffic to your site.

Search Engine Optimization Baby!

Using Search Engine Optimization (SEO) on your site will ensure that you get traffic. By appearing at the top of the organic search results, you’ll be getting all of the consumers who scrolled right past the Google Ads. Sure, Google Ad Words will still bring in some traffic, but it’s not a consistent thing. You may see an increase initially, but as time goes on your returns will diminish. On top of that, once you stop paying for ads, all that traffic stops entirely. With SEO, you don’t have to pay for ads every month to ensure that you get traffic. Once your site is optimized, you’re guaranteed a consistent stream of viewers to your page.

Interested in having SEO work done, Procept Marketing will work hard to ensure that you are appearing towards the top of the search results. No matter what, we’ll make sure people can find you.

Procept Marketing Going Into 2022

With the new year being literally around the corner, thoughts about businesses in the new year have crossed my mind. It’s been something of an office discussion. What kind of businesses sees a boom at the turn of a new year? Gyms make a ton from new year’s resolutions. Having previously worked at a gym, I can confidently say that lines of people show up to grab a membership. Overall though, most people don’t stick with it which ends up being a win-win for the gyms. You’re locked into a year contract that you’re paying for, and you\’re not using the equipment so there’s less upkeep.

But what can we do?

Now we have ideas about a gym/waterpark, but until Elon Musk comes through with the buyout, we can’t capitalize on people\’s want to get into shape. So the next question became, how do we (or any business) do something beneficial because of the new year?  The main thing we found was to take an honest evaluation of ourselves. Identify the successes and the failures of the last year, but in a very candid way. That is harder than it sounds, believe me. Taking a hard look at all the decisions that were made and acknowledging “I was wrong” or “I was right,” can be a rough process, especially if you were sure you were doing the right thing at the time.

I don’t mean to get deep or introspective, but acknowledging your shortcomings, both professionally and personally, is crucial in becoming more successful. I can’t speak for everyone at Procept, but I know that improvement is something everyone here strives for. On the business side of things, that means trying new ideas and if they fail, acknowledging what didn’t work and what did. That part we’ve had down for a while now, and I can only see us getting better from here on out. 

Should You Use Traditional Marketing?

Digital marketing is a somewhat new development in the world of Marketing. Even 50 years ago, the idea of a Youtube Ad Campaign or an Instagram takeover would have made no sense to the marketers of the time. Now, however, it’s a powerhouse that has left traditional marketing behind in a lot of ways. That being said, there are still some things that traditional marketing can do that digital marketing can’t. Let’s get into it. 

What are the downsides of Traditional Marketing?

Before we talk about the advantages of traditional marketing, let\’s cover what exactly traditional marketing is. Traditional marketing means basically anything that’s not online. This encompasses things like billboards, brochures, TV commercials, radio ads, newspaper ads, and magazine ads. 

So what are some pros and cons? Well, traditional marketing tends to be more expensive across the board. Upkeep for billboards, paying for commercial slots, printing billboards, making shirts all typically cost more than running a Facebook ad or paying for OTT ads. God forbid you misspell a word on your T-shirt and need to get another 500 printed. Of course, if you want to crunch the numbers, some things may be cheaper here or there, but overall expect to pay more.

Additionally, a lot of traditional marketing avenues tend to have stricter guidelines when it comes to content. Want to make a brochure with specific colors? Well, you need to limit the number of colors you have, and where the colors are unless you want to spend a hefty amount to get them made. Maybe you want a commercial that plays during the news, better make sure that your content falls within FCC guidelines. Obviously, digital marketing also has its fair share of restrictions when it comes to content, but traditional marketing has it in spades. 

What are the Upsides?

As for the advantages, traditional marketing has its ways of reaching specific groups of people. Do you have a client base that’s scared of the internet? Get a radio ad sent their way. Maybe they actively avoid using social media? Buy a billboard on their way commute to work. Is there a large event happening with tons of attendees? Go print out some T-shirts or organize some kind of guerilla marketing setup going so your brand sticks in their mind (then you can post a video of the stunt on social, but we’ll talk more about that later.)

So How Can You Use Traditional Marketing?

So we’ve talked about some of the downsides and the upsides of traditional marketing, but how can you use it? The simple answer is, in tandem with digital marketing. Digital marketing is king right now and ignoring it completely means leaving a lot on the table. With that being said, traditional marketing isn’t something you should ignore either. Both spheres of marketing have their uses and both should be utilized depending on what you are trying to accomplish. Like we mentioned earlier, traditional marketing is often the only way to reach those people that aren’t tech-centric. 

Let’s take the public event example from before. If your brand has people out and about selling shirts, helping with the event, that is excellent social media content you can post. On the flip side, let’s say you devise some kind of elaborate guerilla marketing stunt that will impress people on the street, you can take a video of that and use it for your website. There are limitless ways for you to market your business, so why restrict yourself to a handful of options. 

The tl:dr of all this is don’t forget about traditional marketing. It’s not something that should be used all, or even most of the time. However, it still has its uses and is something you should always keep in the back of your mind when you think about how to market your brand.