What is SEO?

Search engine optimization is a Digital Marketing Strategy that focuses on your website’s presence in search results. Optimization uses different tactics to increase your visibility and ranking in search results.
You can categorize tactics into two ways:
  • On-page SEO: All ON-PAGE SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.
Both on-page and off-page, the aim is to make your site more trustworthy to users and search engines. When Search engine crawlers see how trustworthy your website is to them and users, it increases the chances that your site will rank well for different searches. How search engines work is a bit complicated, we like to think of it as just what is called “ an engine” with many moving parts. Today, search engines use more than 200 factors to generate search results. This means a lot of different elements influence your placement in search results.
 
If you want to do SEO for your business and you’re just starting, check out our blog post! We break down 5 useful tips for new businesses to start on the right foot!

Why is a Marketing Strategy Essential to Success?

Digital Marketing Notes

 

Why is a Marketing Strategy Essential to Success? 

 

What exactly goes into a marketing strategy, and why is it important?

Well, the first step is identifying what your strategy is meant to accomplish. Do you want more followers, more foot traffic through the door, and so on. With the goals defined, we can understand what qualifies as a successful strategy or an unsuccessful one.

 

Next, we have to identify what the target audience is. This involves taking a critical look at the demographics of your consumers. The demographics also give you an idea of who is not interested in your business. From here, you can decide to lean into your target audience, or you can try reaching elsewhere to expand your customer base.  With this information, next is the planning and content creation process. 

 

This step allows you to keep all your marketing consistent and constant, making your efforts precise when targeting your ideal audience. So with all this being said, while you could potentially  succeed without a marketing strategy, having one allows you to be concise and efficient with your digital marketing.

Digital Marketing Notes

The rescued, the recovered, and the missing among crew of capsized Seacor Power

The Coast Guard was on scene of the capsized lift boat Seacor Power within 30 minutes of the vessel’s first emergency transmission after it capsized eight miles off the coast of Port Fourchon in Lafourche Parish. 19 crew members were on board the commercial boat when it capsized during severe weather on Tuesday, April 13. Six have been rescued, five have been confirmed dead, and eight remain missing as of Monday, April 19. Here’s what we know about the Seacor Power crew.   The Coast Guard was on scene of the capsized lift boat Seacor Power within 30 minutes of the vessel’s first emergency transmission after it capsized eight miles off the coast of Port Fourchon in Lafourche Parish.

Source:
By: KATC NewsPosted at 1:11 PM, Apr 17, 2021 and last updated 6:05 AM, Apr 20, 2021

Roles: How to Assign Access to Facebook Page

If you are seeking a how-to guide on assigning access to your Business Page on Facebook or just wanting to understand Facebook Page Roles better –this is the guide for you.

There are varying degrees of enabled access depending on which role you have been assigned. There are 6 available roles: Admin, Editor, Moderator, Advertiser, Analyst, and Jobs Manager.

 

 

To start, you must be an admin to manage roles for your page. Multiple people can be assigned to a role on your page, and while there is no limit to how many people can have a role on your page, each person must have their own personal Facebook profile.

Give Someone a Role
If you’re an admin:
  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Type a name or email in the box and select the person from the list that appears.
  5. Click Editor to select a role from the dropdown menu.
  6. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.

 

Remove Someone Who Has a Role
If you’re an admin:
  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Click Edit next to the person you want to remove, and then click Remove.
  5. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.

 

Change Someone’s Role
If you’re an admin:
  1. From your News Feed, click Pages in the left menu.
  2. Go to your Page and click Page Settings in the bottom left.
  3. Click Page Roles in the left column.
  4. Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
  5. Click Save. You may need to enter your password to confirm.

Credit: Facebook Help