Having a professional website is a luxury, but is it one that you can afford to live without? Mayyyyyyybe, but it’s more than likely something that will help you out more than you realize.
It gives the impression that you know what you’re doing
This one is somewhat of a no-brainer. If someone were to visit your website to find a landing page with a phone number and a “Call Now” title in Arial font, they would probably assume you’re either very new or not a legitimate business. Having a professionally designed website tells everyone that you’re established enough to afford such an expense.
Allows you to show off the unique style and vibe of your business
Do you want to communicate that your business is a fun and easy-going place? Or perhaps you would like to show how sophisticated and professional your operation is? Having a website done professionally opens the door for all kinds of creative ways to display your business how you would like. You’ll at least have more options than the templates Wix or WordPress gives you.
A whole load of features and additions are now available to you
It’s not just a matter of appearance or vibe, having it professionally done opens up avenues for different website functionality. Do you need employee training materials on your website to help with new hires? What about an online store to sell your products digitally? Or mayhaps a video library of testimonials from clients who love you? All of this can be done on a professionally made website, and add credibility as I mentioned earlier.
Now, of course, businesses have succeeded before without websites, professionally done or not. But in the age of digital storefronts and pandemics, having an online presence is more vital than ever to a business’s ability to thrive. Not to mention, your competition likely already has a professional site that’s doing wonders for them. So my true and honest recommendation? Save up some money to invest in a professional website, and with the right people creating it, I promise you won’t regret it.