Search engine optimization is a Digital Marketing Strategy that focuses on your website’s presence in search results. Optimization uses different tactics to increase your visibility and ranking in search results.
You can categorize tactics into two ways:
  • On-page SEO: All ON-PAGE SEO strategies happen on your website.
  • Off-page SEO: All off-page SEO strategies happen off your website.
Both on-page and off-page, the aim is to make your site more trustworthy to users and search engines. When Search engine crawlers see how trustworthy your website is to them and users, it increases the chances that your site will rank well for different searches. How search engines work is a bit complicated, we like to think of it as just what is called “ an engine” with many moving parts. Today, search engines use more than 200 factors to generate search results. This means a lot of different elements influence your placement in search results.
 
If you want to do SEO for your business and you’re just starting, check out our blog post! We break down 5 useful tips for new businesses to start on the right foot!

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